I am soo glad I finally bit the bullet and bought this highly raved product. For comparison, I didn’t like the benefit boy brow or the essence brow gel because I find it messy and somehow gets stuff on my skin instead of just coating the hair. This one does exactly what I want - keeps the product on the hair and doesn’t leave my eyebrows crunchy. I have since used this alone and happy I can skip the eyebrow pencil and still achieve a well shaped brow. The picture below shows a comparison of me using just this product (shade brown) which I hope helps show the effect.